- A+
根據(jù)搜索結(jié)果,查看小紅書博主排名數(shù)據(jù)可以通過以下幾種途徑:
1. 第三方數(shù)據(jù)平臺(tái)工具
新榜旗下的“新紅”:提供小紅書漲粉榜、內(nèi)容熱度等數(shù)據(jù)。例如,2025年3月的榜單顯示,“歐陽春曉Aurora”以單周漲粉超17萬位列健身類榜首,而“雷軍”因櫻花照相關(guān)筆記獲贊超18萬位列第二。
千瓜數(shù)據(jù):專注于行業(yè)分類的KOL影響力榜單。例如,2022年2月的周榜中,“豆豆_Babe”在彩妝類排名第一,“駱王宇”在護(hù)膚類位列榜首,榜單依據(jù)千瓜指數(shù)(綜合活躍度、創(chuàng)作能力、粉絲質(zhì)量)生成。雖然該數(shù)據(jù)較舊,但方法仍具參考性。
2. 小紅書App內(nèi)搜索
用戶可通過小紅書App直接搜索關(guān)鍵詞(如“美妝紅榜”“美食紅榜”),查看用戶自發(fā)分享的熱門榜單。這類榜單基于社區(qū)用戶推薦,但需注意可能存在主觀性和商業(yè)推廣內(nèi)容。
3. 官方后臺(tái)數(shù)據(jù)分析
個(gè)人賬號(hào):博主可在小紅書App的“我的”頁面進(jìn)入“數(shù)據(jù)中心”,查看個(gè)人內(nèi)容的表現(xiàn)數(shù)據(jù)(如點(diǎn)贊、收藏、評(píng)論等)。
品牌賬號(hào):需通過PC端登錄小紅書運(yùn)營(yíng)后臺(tái),使用“社群洞察”“話題洞察”等工具分析更全面的行業(yè)數(shù)據(jù)及用戶行為。
注意事項(xiàng)
數(shù)據(jù)時(shí)效性:第三方榜單(如新紅、千瓜)需關(guān)注統(tǒng)計(jì)周期,例如新榜的周榜覆蓋時(shí)間為當(dāng)周數(shù)據(jù)。
參考性差異:官方工具適合個(gè)體賬號(hào)優(yōu)化,第三方平臺(tái)更適合行業(yè)對(duì)標(biāo)和競(jìng)品分析,而用戶生成的紅榜則偏向大眾偏好參考。

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